Telos Alliance Research Dir. Defends Voltair
June 23, 2015 at 9:00 AM (PT)
TELOS ALLIANCE Dir./Research Dr. BARRY BLESSER has taken to the company website and written, "Explaining Voltair Success with the Big Lie(s)."
He notes, "With the number of installed VOLTAIR units now approaching 600, there has been more than enough time for an explanation about why this watermark processor actually works as well as it does. If it didn’t work, nobody would care if a station wasted its money and believed in snake oil. All sides of the debate quietly accept the fact that it does work. Not surprisingly, the struggle has moved to interested and powerful parties who attempt to control the explanation in order to control the debate’s outcome."
BLESSER explains that, "NIELSEN should adopt VOLTAIR technology or give every PPM encoding station a VOLTAIR so that there is a level playing field with the defects fixed for everyone," or an alternate explaination that, "NIELSEN should make the use of VOLTAIR illegal because it is undermining an otherwise reliable system. Reliability has great value for stations and advertisers."
Which one does he believe? Read his full post here.