Google Play Music Launches Free Web Radio Service In U.S.
June 23, 2015 at 2:16 PM (PT)
With APPLE about to launch its new streaming music service onj JUNE 30th, GOOGLE is readying its own free music offering today, it was reported on RECODE.NET.
GOOGLE PLAY MUSIC is introducing a free Web radio service for U.S. users. Like PANDORA, the service will give users the chance to pick bands and genres of music, but won’t let them order up songs on demand; it will be powered by the people behind SONGZA, the Web radio/playlist startup GOOGLE acquired last year.
Like APPLE’s upcoming BEATS 1 radio station, and SPOTIFY’s freemium version, GOOGLE radio streams won't generate as much money for rights holders as streams from its paid service.
"Mllions of people open the GOOGLE PLAY app, and many close it immediately, because the first thing they see is a request for a credit card,” said GOOGLE PLAY MUSIC head ZAHAVAH LEVINE. “The key is that this radio tier is part of a holistic range of offerings.”
GOOGLE's other music subscription service, YOUTUBE'S MUSIC KEY, has been in beta since last fall, with an official launch "sooner than later." Industry observers think the company will bundle the offering with another YOUTUBE subscription service that offers ad-free videos.