Bridge Ratings Prepping More Analysis Of 'Radio's New Media Gauntlet'
July 2, 2015 at 2:28 PM (PT)
BRIDGE RATINGS is set to release the latest installment of "Radio's New Media Gauntlet" sometime next week. The company has been tracking the impact of new-media audio as it has affected radio's share of TSL and its “favoriteness.”
"This analysis of terrestrial radio's run through the technology gauntlet over the past 15 years reveals the specific moments in time when new media had its greatest impact on radio listening," Pres./CEO DAVE VAN DYLE said. "A variety of problems plagued the radio industry during this term including an economic breakdown which began in 2000, worsened in the fall of 2001 and an operational upheaval starting in 2009.
"Listener apathy also has played its part as sharing of music files in the early 2000s boosted the sexy new tech of MP3 players on the young end, while satellite radio's effective marketing blitz -- spearheaded by XM in 2002-03 -- painted satellite technology as the next generation of radio ... Satellite radio's strong two-year consumer love affair seemed to overshadowed traditional radio in those years as the radio industry searched for revenue solutions that weren't necessarily linked to improving programming content.
"Broadcast radio has plowed through this media "gauntlet" for the first 15 years of this century. And continuing technology disruption hasn't let up."
The new data will be posted next week here.