Carter Brokaw Named iHeartMedia Pres./Digital Revenue Strategy
July 7, 2015 at 6:21 AM (PT)
iHEARTMEDIA has named CARTER BROKAW as Pres./Digital Revenue Strategy, effective immediately. BROKAW joins iHEARTMEDIA from GUARDIAN NEWS AND MEDIA and will report to Pres./National Sales, Marketing and Partnerships TIM CASTELLI.
BROKAW will work closely with Pres./Programmatic and Data Operations BRIAN KAMINSKY, "to take to market iHEARTMEDIA's first-of-its-kind programmatic, real-time ad buying platform launched earlier this year for broadcast radio stations, enriched with unique and proprietary data as well as third-party data."
"CARTER's impressive track record of developing business strategies and launching national sales organizations for several media companies makes him the perfect person to drive our digital sales strategy," said CASTELLI. "His vision and skill sets will be integral as we continue to build on the success of our digital sales team."
"At iHEARTMEDIA I'll have the opportunity to use our rich and unique data and unparalleled reach to partner with advertisers to create breakthrough programs that reimagine traditional radio as a new and robust digital platform," BROKAW said. "I look forward to working with TIM and the entire iHEARTMEDIA team during such an exciting time for the company."