Hot 97 To Mix Every Weekend This Summer
July 7, 2015 at 7:55 AM (PT)
EMMIS Top 40/Rhythmic WQHT (HOT 97)/NEW YORK has announced that they'll be doing HOT SUMMER MIX WEEKENDS through LABOR DAY weekend. HOT 97’s celebrity personalities, including FUNK FLEX, DJ ENUFF, DJ CAMILO, MEGAN RYTE, DJ BIG BEN, and KAST ONE, as well as guest star mixers from all over the country such as DJ KHALED, DJ DRAMA, STATIK SELEKTAH, and LOBO, will mix all weekend long starting at noon every FRIDAY through midnight on SUNDAY.
HOT 97 Dir./Programming PIO FERRO commented, "HOT 97 has a history of making summer special for our listeners. We kicked off the 2015 season with an absolutely amazing SUMMER JAM festival, and want to continue the party every weekend all summer long. Judging by the response we had during this past INDEPENDENCE DAY weekend mix, our listeners love the all-mix format, and we love putting it together for them!"
EMMIS NEW YORK GM DEON LEVINGSTON added, "Summer is the season when people's general schedules are disrupted by vacations, day-parties, school being out, and more. It's the perfect time for radio to change things up to fit our consumers' needs. By going into all-mix weekends, we not only give our listeners a more personal experience, but we also provide our clients with better customer engagement during high-traffic weekend hours."
HOT 97’s first HOT SUMMER MIX WEEKEND will begin this FRIDAY at noon.