East Tennessee State U. Athletics, Cumulus Ink New Deal
July 8, 2015 at 3:57 AM (PT)
EAST TENNESSEE STATE UNIVERSITY's BUCCANEER SPORTS NETWORK has inked a new multiyear deal with CUMULUS MEDIA to continue to air the school's football, men's and women's basketball, and coaches' shows on Sports WXSM-A (THE EXTREME SPORTS MONSTER)/BRISTOL-KINGSPORT-JOHNSON CITY, TN and to add Country WKOS (104.9 NASH ICON)/KINGSPORT for football and men's basketball coverage as well. The deal runs through the 2019-2020 season.
“We are extremely pleased to renew our long-standing partnership with CUMULUS BROADCASTING and are excited to expand our radio reach with the addition of 104.9 NASH,” said ETSU Associate Athletic Director for Communications MICHAEL WHITE. “As we continue to build momentum and establish our brand both regionally and nationally, we recognize the importance of establishing strong broadcasting partnerships. The slogan for our program is Excellence Every Day, and this new contract is an example of our dedication to that goal.”
CUMULUS TRI-CITIES GM DEBORAH CASO added, “We are excited to renew our partnership with ETSU Athletics as they move their programs to new levels. The expanded reach of 104.9 will allow more listeners to enjoy ETSU athletics and we stand ready to assist ETSU in any way possible to reach its goals.”