This Week’s Merge: Every Day Is More Important Than The Lightning Strike
July 8, 2015 at 7:40 AM (PT)
CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "Stations tend to pride themselves on how a FACEBOOK post or tweet went 'viral,' but rarely do I hear how radio stations use social to be in the audiences' daily lives with real meaning. Wanting to genuinely respond, talking about what they care about (not our ticket giveaways), and looking for ways to create 'holy crap' moments when we can.
"So when TWITTER's VP/Data Strategy, CHRIS MOODY, recently spoke about 'lightning strikes' vs everyday moments, it was too important to not share with the industry."
MERGE is designed and written to help assist the radio and record industry in the social and digital space.