Nielsen, atVenu Join For Concert Merchandise Sales Reports
July 8, 2015 at 11:26 AM (PT)
NIELSEN and ATVENU, the provider of a mobile and web-based solution to manage merchandise logistics while on tour, have joined forces to help artists digitally report their venue sales to NIELSEN SOUNDSCAN.
Starting this FRIDAY, which marks the launch of the new GLOBAL RELEASE DATE (NET NEWS 7/1), ATVENU will become NIELSEN’s preferred venue sales data provider and automatically submit all venue sales recorded in its app directly to NIELSEN.
By providing daily venue sales to NIELSEN, ATVENU will enable faster verification of venue sales and alignment with the new FRIDAY-to-THURSDAY sales cycle for charts. The ATVENU app is the only way to deliver venue sales in a digital format to NIELSEN.
“We’re very excited to announce this new venue sales reporting solution,” said NIELSEN ENTERTAINMENT GROUP VP Content and Business Development BILLY LAW. “For a long time we’ve wanted to report venue sales on the same sales cycle as all of the other music sales information we collect for the industry, and this collaboration with ATVENUE will allow us to do that.”
NIELSEN’s music reporting services will be available via ATVENU to all artists, signed and independent, in the U.S. and CANADA. For labels managing multiple artist accounts, a free dashboard will be available, allowing users to manage accounts, track sales and get a better view into the sales data pipeline.
“Since launch of the ATVENU platform, we’ve managed the merchandise and music sales data for over 2,500 artists at more than 65,000 concerts,” said ATVENUE Co-Founder/Pres. BEN BRANNEN. “We know how important SOUNDSCAN reporting is to our artists and their teams. This exciting collaboration revolutionizes how venue music sales are reported by providing artists with an easy-to-use solution that increases both accuracy and transparency of their data.”
ATVENU’s NIELSEN reporting service will go live JULY 10th. Any artist in the U.S. or CANADA who would like to have venue sales reported to NIELSEN can sign up with ATVENU today at www.atvenu.com/soundscan.