Spanish Broadcasting System Names Joe Mackay EVP/National And Network Sales
July 8, 2015 at 12:06 PM (PT)
SPANISH BROADCASTING SYSTEM has upped Regional Mexican WLEY-F (LA LEY 107.9)/CHICAGO VP/GM JOE MACKAY as EVP/National and Network Sales. MACKAY will oversee sales at AIRE RADIO NETWORKS, SBS' syndication and sales division, as well as national spot sales for major-market SBS stations in coordination with national rep MCGAVREN GUILD.
SBS Chairman/CEO RAUL ALARCON said, "JOE MACKAY has distinguished himself as an aggressive revenue generator in every single assignment he's ever taken on. We're confident in his ability to coordinate our national spot and network efforts in order to maximize the potential of our Hispanic audience for all non-local advertisers and clients."
MACKAY said, "I am honored to take up the challenge of managing the national and network revenues for this unique collection of Hispanic entertainment assets which include SBS's audio, video, experiential and digital platforms. I look forward to maximizing the revenue potential of these blockbuster properties."