WKXJ/Chattanooga Has A Grande Idea For A Donut Promotion
July 10, 2015 at 10:54 AM (PT)
iHEARTMEDIA Top 40 WKXJ (1037 KISS FM)/CHATTANOOGA decided to jump on the "ARIANA GRANDE and donutgate" brouhaha to offer listeners -- who post the hashtag #donuts1037 all weekend long -- the chance to receive a half dozen free donuts from local donut shop "JULIE DARLING" DONUTS.
"KISS is all about pop culture and this is a pop culture occasion that all radio formats and social media is buzzing about" PD SASSY said. "We want to assure listeners that the donuts they win will not be pre-licked by the staff"
“KISS is all about once in a lifetime artist experiences and seizing pop culture moments.” iHEARTMEDIA-CHATTANOOGA SVP/Programming GATOR HARRISON added. “SASSY had a late-night idea that we were able to pull together in a few minutes. Incredible idea, flawless execution, and a great way to talk to listeners about what they’re already talking about. Everybody wins.”