iHeartMedia Names Kevin LeGrett L.A. Market President
July 13, 2015 at 1:18 PM (PT)
IHEARTMEDIA has named KEVIN LeGRETT Market President for LOS ANGELES, where he'll lead broadcast, digital, mobile, social and live event efforts for area stations, effective AUGUST 3rd.
In addition to LeGRETT's appointment, the company has named GREG ASHLOCK, President of iHEARTMEDIA SOUTHERN CALIFORNIA and EVP Operations, will take on expanded responsibilities in his EVPO role, which will continue to include oversight of the L.A. cluster. LeGRETT will report in to ASHLOCK.
LeGRETT will work closely with key advertising and marketing partners. He is a 22-year media veteran who joined iHEARTMEDIA in 2010 as VPMarket Manager for its ROCHESTER, NY market. He most recently served as SVP Operations, overseeing more than 220 radio stations and 46 markets of all sizes in the NORTHEAST and MIDWEST regions.
"KEVIN has a successful track record leading operations and accelerating growth across multiple regions throughout the U.S. and has earned the right to lead our largest market," said ASHLOCK. "His vast experience managing talent and revenue across so many diverse markets and stations will allow him to bring a unique perspective to our LOS ANGELES portfolio ¬ a portfolio that I have been blessed to directly manage for the last decade that hosts the most compelling on-air talent and most innovative leaders in the business."
"I am thrilled for the opportunity to lead our extremely talented team in LOS ANGELES," said LeGRETT. "iHEARTMEDIA LOS ANGELES has some of the most iconic brands and beloved personalities in the country, and with the instantaneous success of REAL 92.3 and the continued stellar ratings and thriving pop culture events such as WANGO TANGO and JINGLE BALL, it is an exciting time for the market. I look forward to the opportunity to further build on the team's already enormous success."