Matt Sammon Launches Series Of Posts On Creating Tampa Bay Lightning's 'Power Play' Stream
July 15, 2015 at 3:30 AM (PT)
TAMPA BAY LIGHTNING Dir./Broadcasting-Programming MATT SAMMON just completed a year of programming an online radio station via iHEARTRADIO focusing on the LIGHTNING, and he's taking the lessons learned in his digital foray and turning them into a series of posts at his "MATT SAMMON SEZ" TUMBLR site.
The first of 10 posts about the creation and execution of "LIGHTNING POWER PLAY" is now available, starting with his desire from the beginning to increase the NHL franchise's digital presence and the way he approached the idea of an all-streaming, all-LIGHTNING channel from presentation to iHEARTMEDIA management to outlining the goals the station set for itself.
Read the first post in the series "THE STREAM TEAM" by clicking here.