Study Looks At NPR Listeners' Income, Education, Habits
July 24, 2015 at 3:54 AM (PT)
A study of NPR listeners by GfK MEDIAMARK RESEARCH AND INTELLIGENCE LLC found that most have at least a Bachelor's degree and voted in an election in the past year, and are 162% more likely than the general public to hold professional or managerial jobs earning over $35,000, according to a summary by CURRENT.ORG.
The "Profile 2015" study, released only to NPR member stations, also said that a quarter of NPR listeners do not watch prime-time TV, but are almost 28% more likely than others to look up local information on a website using their cellphone, and are 45% more likely to own a digital point-and-shoot camera.
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