Format Flip In Memphis
September 15, 2006 at 1:45 PM (PT)
At 2PM today, the sounds of CHINGY "Pullin' Me Back" gave way to MADONNA "Like A Prayer," as CITADEL WMPW (Power 99)/MEMPHIS pulled the plug on its Rhythm format and presented MEMPHIS' newest radio resident, "KIM," a "Jack"-styled Variety format geared toward females. The station is promoting a $10,000 cash giveaway after 10,000 songs.
Country Sister WGKX (KICKS 106) PD LANCE TIDWELL adds PD duties at "KIM 98.9," and afternoon host WENDY WILLIAMS exits. No further changes have been announced.