New TV Ad From Pandora Celebrates The Anticipation of 'The Next Song'
August 4, 2015 at 4:46 AM (PT)
PANDORA is taking to the internet -- and eventually TV this FALL -- with a video ad seeking to "keep the brand fresh."
FORBES reports, "The company’s bigger investment in brand marketing is the result of what it claims is its financial ability but also an acknowledgement that at 10 years old next month, it needs to continually work to attract an ever-younger generation. 'Keeping the brand fresh is critical,' said CMO SIMON FLEMING-WOOD, adding that the campaign comes at the 'intersection of necessity and opportunity. The fight for the future of music is now. We happen to start from a strong leadership position. We feel great about where the audience is and where the brand is, but the landscape has evolved to where the players aren’t startups; they are extremely well-funded and aggressive'."
The video, titled “The Next Song Matters,” uses the short break between songs as a positive -- making the wait before the beginning on the next song something to enjoy.
Watch it here: