Live Nation Houston Venue Renamed Revention Music Center
August 11, 2015 at 10:34 AM (PT)
LIVE NATION ENTERTAINMENT entered into a new multi-year naming rights deal with REVENTION to name its indoor venue in downtown Houston REVENTION MUSIC CENTER.
"From the beginning, this relationship has been absolutely synergistic," said REVENTION President/CEO JEFF DOYLE. "As a growing technology company we are honored to have the opportunity to strengthen our business by partnering with such a strong leader in the music and entertainment industry. We are thrilled to further ingrain ourselves in the HOUSTON community and look forward to our mutual success."
A custom renovation of the venue space is in progress, with a new viewing area being designed, to be called THE REVENTION SUITE. The company's brand will be fully integrated across the venue, including the installation of REVENTION point-of-sale technology and equipment within the theater.
"We look forward to working with a great HOUSTON company like REVENTION," said the theater's GM DREW DIXON. "It is such a great opportunity to showcase their point-of-sale technology in our venue, while taking advantage of the great talent and shows, VIP hospitality, and live music experience REVENTION MUSIC CENTER delivers to entertain its clients and employees."
Formerly known as the BAYOU MUSIC CENTER, the REVENTION MUSIC CENTER can transform itself from theater style seating and standing room arrangements, to cabaret or banquet style seating. The entertainment complex has hosted countless shows, with a diverse group of artists from all over the world, including: RADIOHEAD, COLDPLAY, NEIL YOUNG, PIXIES, SMASHING PUMPKINS, LANA DEL REY, SKRILLEX, ELTON JOHN, JOE ROGAN, KATHY GRIFFIN and BILL MAHER, among others.
Artists such as JILL SCOTT, DAMIEN RICE, TWENTY ONE PILOTS, OF MONSTERS AND MEN, JACKSON BROWNE, GARBAGE and JOE BONAMASSA, among others, are scheudled to perform at the theater this season.