Entravision TV Stations, Emerald Wave Radio Stations Ink Joint Sales Pact In Santa Barbara, Santa Maria
August 11, 2015 at 1:13 PM (PT)
ENTRAVISION has entered a Joint Sales Agreement with EMERALD WAVE MEDIA in the SANTA BARBARA and SANTA MARIA-SAN LUIS OBISPO markets. EMERALD WAVE, which owns Spanish Hits KIDI (LA BUENA 105.1), Rhythmic Oldies KRTO (MEGA 97.1), and Regional Mexican KTAP-A (RADIO RANCHITO 1600)/SANTA MARIA, will assume sales responsibilities for ENTRAVISION UNIVISION affiliate KPMR-TV (UNIVISION COSTA CENTRAL)/SANTA BARBARA and UNIMÁS affiliate KTSB-CD (UNIMÁS COSTA CENTRAL)/SANTA MARIA as well as ENTRAVISION's digital media properties in the DMA.
“We have a strong presence in the Santa Barbara DMA through our television properties and digital assets. This agreement broadens our reach in the market and will provide advertisers a more comprehensive range of marketing opportunities. Emerald Wave Media has an established group of successful radio stations and a proven sales organization. We look forward to working with them as they lead our marketing and sales efforts,” said ENTRAVISION EVP Integrated Marketing Solutions EDDIE MELENDEZ.
“We’re thrilled to be partnering with ENTRAVISION which enhances our position in the market and will allow us to bring new and innovative marketing programs to local advertisers,” said EMERALD WAVE Managing Partner SOFIA LARIZ. “With a strong roster of properties along the California coast and a proven track record, ENTRAVISION is an ideal partner for us.”