Part 5 Of Matt Sammon's Tampa Bay Lightning Digital 'Power Play' Series Looks At Audience Metrics
August 11, 2015 at 4:10 PM (PT)
The fifth installment of TAMPA BAY LIGHTNING Dir./Broadcasting/Programming MATT SAMMON's 10-part series on assembling, launching, and programming the NHL franchise's online-only "LIGHTNING POWER PLAY" radio station has been posted, with the latest edition explaining the ins and outs of audience measurement.
SAMMON talks about the various ways to track audience and how the metrics work. He explains the metrics streamers encounter and how he and his team managed expectations when the channel launched, including a tip on what programming element consistently moved the needle.
Read Part 5 of "THE STREAM TEAM" by clicking here.