Reports: Spotify To 'Gate Access' More Music From Free Users
August 12, 2015 at 10:59 AM (PT)
Multiple media sources are reporting that SPOTIFY will be doing considerably more to entice its listenership to paid subscriptions, including limiting content on the free tier. MUSIC TIMES reports that the new, as-yet-undetermined moves are expected to take effect at the beginning of 2016, but will likely be announced before OCTOBER 1st -- which coincidentally is when the streaming service's licensing deals with the three major label groups expire.
Sources told DIGITAL MUSIC NEWS that SPOTIFY will be shifting to either a premium-only and ‘gated access’ free model, where paying subscribers will get access to exclusive content as well as the entire music catalogue. Non-paying customers, on the other hand, will still be able to listen to only a certain amount of music, as some of it will remain inaccessible.
SPOTIFY previously used the "gated" concept as a trial balloon with the MUSE album Drones, where the 10-minute song "The Globalist" was only available to premium users. More premium content will likely be fenced off from free users as SPOTIFY tries to appease the majors, who have grown increasingly dissatisfied with the current two-tiered royalty system -- especially since APPLE MUSIC and TIDAL have immediate paywall for users.