A Record Amount Of Political Dollars Expected To Be Spent In 2016 Says Borrell Associates
August 18, 2015 at 4:06 AM (PT)
A new report for BORRELL ASSOCIATES finds that political advertising is forecast to hit a record $11.4 billion in 2016, 20% more than the last comparable Presidential Election year of 2012.
BORRELL writes, "But that’s just part of the story. In reality, the games have already begun. Adding what will be spent on next year’s contests in 2015, political advertising still holds a whopping $16.5 billion. While national elections will draw all the attention, almost half of that money will be spent at the local level, delivering messages about candidates and issues concerning governors, state legislative districts, ballot issues, and regional and city governments."
In 2016, BORRELL expects radio’s share of the political dollars will total $827 million, up from $809 million for 2012, which was the last presidential year. However, the report notes that radio’s share of the total amount spent is set to dip. In 2012, radio received 8.6% of what was spent. In 2016, that number is predicted to be 7.3%.
Nationally, Radio is expected to rank 5th in political ad spending for 2015-16
On the state and local level, Radio is also expected to rank 5th in political ad spending for 2015-16
Summing up, BORRELL writes, “It’s going to be an incredible year. There are a total of 30,000 contests next NOVEMBER, going down to the local level.”