KDKB (ALT AZ 93.3) Brings School d’AZ To Phoenix
August 18, 2015 at 11:15 AM (PT)
HUBBARD BROADCASTING Alternative KDKB (ALT AZ 93.3)/PHOENIX will showcase seven bands listeners need to know this FALL at its first “SCHOOL D’AZ” music festival, SATURDAY, OCTOBER 24th at MESA AMPHITHEATRE. The lineup will feature BEST COAST, THE MAINE, ATLAS GENIUS, NEW POLITICS, MS MR, SAINT MOTEL, and BULLY.
The festival is dedicated to new alternative music, and found its inspiration from an unlikely source. "Our promotion director hung up an action shot of her seven-year-old daughter rocking out on a guitar and singing,” said ALT AZ PD MIKE TIERNEY. “The passion and energy in that image got us brainstorming ways to make it into a visual for the station. Somebody suggested curating a festival lineup of fresh-faced up-and-coming artists, and using that photo in the graphics. SCHOOL D’AZ was born.”
The name SCHOOL D’AZ (pronounced: “school days”) was coined to evoke the season during which it will be held, according to TIERNEY, "as well as that period in each of our lives when discovery is effortless and passionate."
TIERNEY added, "As a festival, it fills a unique niche in PHOENIX, and gives our listeners a way to see a bunch of our favorite young bands on one stage, for a fan-friendly ticket price. Most importantly, it gave us our excuse to put ELLA up on billboards."
Tickets and more information on SCHOOL D’AZ festival are available at www.altaz933.com.