AudioHQ, Paradigm Partner On Initiative To Develop Long-Form Digital Audio Content
August 19, 2015 at 6:22 AM (PT)
AUDIOHQ and talent agency PARADIGM are partnering to launch an initiative to develop, distribute, and sell long form digital audio programming, in the manner of the HOLLYWOOD studio model, something that the partners say has yet to be tried on a large scale within the digital audio space.
AUDIOHQ CEO MATT CUTAIR said, “We believe that the marketplace for spoken-word digital audio is poised to grow significantly over the coming years and we are excited to bring new and differentiated content to that market. As the space expands, we believe that there will be large-scale interest from both consumers and advertisers, in compelling highly produced content. PARADIGM brings a tremendous amount of experience and relationships in the entertainment industry to the table and we are very excited to be working with them to transfer some of their institutional knowledge to the audio world."
“AUDIOHQ has rapidly proven itself to be a standout sales partner for major audio platforms and global corporate brands. We see that they have the vision, dedication, and knowledge of their audience to bring engaging content to the marketplace. HOLLYWOOD’s best storytellers are always looking for creative ways to reach the masses regardless of the format, be it film, television, or audio”, added PARADIGM EVP/Business Development and Digital Media LAWRENCE ANTOINE.