This Week's Merge: Nielsen To Radio – Don't Boast And Post
August 27, 2015 at 6:25 AM (PT)
CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "After you read NIELSEN's 'Social Media Do's And Don'ts' guidelines, they feel pretty obvious to most of us in regards to what we can and should not post socially about our ratings.
"But where NIELSEN's policy gets interesting is addressing 'boasting.'
"Radio has always been allowed to use the airwaves to brag that we are 'Rated Number One' - but can we also do this socially?
"DAVE WILLINSKI, NIELSEN's Senior Principal Policy Analyst, explains in this week's MERGE."
MERGE is designed and written to help assist the radio and record industry in the social and digital space.