WMTI/New Orleans Flips From Sports To Alternative
August 27, 2015 at 12:28 PM (PT)
CUMULUS MEDIA Sports WMTI (106.1 THE TICKET)/NEW ORLEANS makes the switch to "106.1 THE UNDERGROUND ALTERNATIVE." The station began stunting yesterday (NET NEWS 8/26).
“We are incredibly excited to debut NEW ORLEANS’ 106.1 THE UNDERGROUND ALTERNATIVE. With key artists like WALK THE MOON, FOO FIGHTERS, THE BLACK KEYS, FALL OUT BOY, IMAGINE DRAGONS, MUSE, MUMFORD & SONS and a personal favorite 'and more' we plan to give the FRENCH QUARTER, the DELTA and beyond a unique alternative experience 24/7," said TROY HANSON, Corporate Programming/Rock Formats for CUMULUS. "Look for a ton of music to be delivered as we push out 106 Minutes of New Rock for NEW ORLEANS all day, every day. Much thanks go out to JIM KURDZIEL, DAN STONE and RAY MARINER as we bring 106.1 the underground alternative to NOLA.”
CUMULUS SVP JEFF BROWN added, “Underground 106.1 fills a significant format gap in NEW ORLEANS. If there is any city that deserves a great Alt brand, it is NEW ORLEANS. Fans of Alternative Rock are fiercely loyal, incredibly engaged, and in the age of acquisition. Like our audience, 106.1 the underground will be on the move and all about NEW ORLEANS.”
Check out the station online ar www.1061theunderground.com.