Eastlan Ratings Add 8 New Markets
August 28, 2015 at 4:43 PM (PT)
EASTLAN RATINGS is expending into eight new markets beginning this Fall: BATON ROUGE, LA; FORT MORGAN/STERLING, CO; FREDERICKSBURG, VA; MARSHALL, MO; SANTA ROSA; CA; SEDALIA, MO; WINCHESTER, VA; and WEST PLAINS, MO.
“After considerable deliberation among our Corporate staff, Market Managers and Sales teams in FREDERICKSBURG and WINCHESTER, we concluded EASTLAN’s radio audience measurement services will provide us with credible data at a very efficient cost," CENTENNIAL BROADCASTING Pres./CEO ALLEN SHAW said.
"GUARANTY MEDIA is excited to work with EASTLAN RATINGS in the BATON ROUGE market,” GUARANTY CORP. Pres./CEO FLYNN FOSTER said. “As BATON ROUGE's #1 and only locally owned radio group, we have felt for some time that EASTLAN's process of gathering ratings is superior. The sample size will be at least double what we have seen in the past and a much better measure of who is listening to our five radio stations. We look forward to many years together."
“As radio continues to evolve in the increasingly competitive audio entertainment environment, the old expense models don’t make much sense anymore,” said EASTLAN Pres./CEO MIKE GOULD. “Broadcasters need a responsibly priced ratings tool to prove the unmatched reach of radio. We are very thankful to begin a 16th year of providing just that service.”