NAB Labs Invests In Online Engagement Platform
August 31, 2015 at 8:27 AM (PT)
The NATIONAL ASSOCIATION OF BROADCASTERS' technology division, NAB LABS, has participated in a Series Seed financing of ANTENNA, a startup technology company that has built and launched an online engagement platform that enables users to react to and interact with mobile and web content, and whose equity round of financing was led by IDEA FUND PARTNERS.
The ANTENNA platform also measures audience sentiment from these reactions, including responses to news and entertainment content, in a matter of seconds. ANTENNA provides a means for media companies and retailers to determine what online content is resonating with audiences by enabling users to quickly and easily react to various forms of mobile and web content, including video, images and text.
“We see a lot of promise in this early stage company,” said NAB Chief Technology Officer SAM MATHENY. “Our members are vital parts of their respective communities and the ANTENNA platform is an elegant solution that enables mobile and web visitors to pick the exact text, image or video they want to react to and to offer real feedback -- much more than just a “like” or a “heart” -- without all of the management overhead that comes with cumbersome commenting systems. ANTENNA is quick and easy for the user and provides an excellent opportunity to grow engagement, build community and expand revenue options.”