StarMaker, DanceOn Launch Online Talent Search
August 31, 2015 at 1:35 PM (PT)
STARMAKER is taking talent discovery into the future with new tools and original premium programming, partnering with DANCEON, a premium music and dance entertainment platform, to kick off a first-of-its-kind campaign to engage their respective global creator bases. STARMAKER will invite their singers to write and record an original single, while DANCEON will activate their network to create highly engaging choreography.
Commented STARMAKER President/Co-founder NATHAN SEDLANDER: “With these types of innovative programs, top-tier partnerships, and our new premium original music, STARMAKER brings the biggest opportunities to our talent network so its members can achieve the fame they deserve. With the latest features in our updated app and our original music initiative, we’re taking our talent to the next level and showing the world how pop hits are now being made.”
STARMAKER'S move into recording and producing original music, combined with DANCEON’s collaboration, highlights both companies’ innovation around artist discovery and premium content. Featuring a single produced by MARIO MARCHETTI, “Ya Know I Can’t Dance,” artists will use the STARMAKER media platform to crowdsource an original single by writing the lyrics and singing the lead vocals on the track. DANCEON will run a parallel initiative using the track to source the dancers to be featured in the official music video.
“We are thrilled to partner with STARMARKER in this innovative crowd-sourced campaign,” said DANCEON CEO AMANDA TAYLOR. “Our network of talent drives future and current music hits, through viral dance movements and powerful original videos."
CAPITOL RECORDS A&R exec EESEAN BOLDEN, who signed SILENTO to the label after discovering the artist on DANCEON, sees this as a new model for discovering and signing emerging talent.
“The caliber of talent coming through STARMAKER is absolutely impressive,” said BOLDEN. “Combining their interactive method of talent discovery with a campaign like this one shows the future of the music industry.”
STARKMAKER’s original programming slate kicks off with COLLAB LAB, which features mashups by top social talent from its roster. Additional formats to follow include ONE TO WATCH, curation and commentary on all things digital music video, and A DAY IN THE LIFE, special behind-the-scenes biopic showcasing STARMAKER’s emerging music superstars working with songwriters and producers in the studio.
The newest version of the STARMAKER app is available for download today on the iTUNES App store and GOOGLE PLAY.