Pierre Bouvard: '10 Slides Every Advertiser Should See'
September 2, 2015 at 3:44 PM (PT)
CUMULUS/WESTWOOD ONE CMO PIERRE BOUVARD is offering radio sales reps a slideshow presentation of data that conveys radio's considerable reach and influence -- even compared to TV and Internet media platforms.
Among the bullet points BOUVARD raises are:
* Despite advertiser perception, radio is AMERICA’s #1 mobile mass reach medium, leading TV, online, and streaming services.
• TV ratings are declining and streaming services remain small niches with very low reach.
• Working persons are the engine of American radio listening.
• Radio elevates the media mix by growing affinity and converting awareness into purchases. Live personality endorsements drive the highest ROI.
• Radio drives strong online impact very efficiently.
Get all the details here.