AEG Partners With Pogoseat For Real Time Ticket Upgrades
September 3, 2015 at 12:56 PM (PT)
AEG and mobile upgrade app POGOSEAT have entered into a partnership that will provide fans the opportunity to upgrade their seats and purchase one-of-a-kind VIP upgrades at sports and entertainment events at AEG FACILITIES owned or affiliated venues. The POGOSEAT technology will initially be integrated into AXS.com ticketing and the AXS Mobile Ticketing App at select AEG-affiliated venues and events with the potential to grow within AEG FACILITIES’ global portfolio of world-class venues. As part of the agreement, AEG will also receive equity securities of POGOSEAT
Commented POGOSEAT CEO EVAN OWENS: “POGOSEAT provides fans with a way to upgrade and customize their live-event experiences. The value is inherent for fans, event promoters and venue owners alike. The sheer volume of high-demand sporting and entertainment events presented by AEG at AEG-owned or affiliated venues through AXS.com ticketing provides us with an incredible opportunity for growth on a global level.”
Event-goers will be able to use the AXS Mobile App or visit AXS.com to search for available seat upgrades and can see images that show the view from a particular seat before they purchase the upgrade. Upon completing an upgrade purchase, the fan can use their digital upgrade tickets to move to their new seats. In addition to real-time seat upgrades, teams and venues are also able to utilize the upgrade platform to offer fans unique opportunities to purchase VIP experiences.
Added AEG GLOBAL PARTNERSHIPS SVP NICK BAKER: “We have a fan-first approach when it comes to any partnership agreement and the POGOSEAT partnership is a perfect example. The POGOSEAT integration not only enhances the fan experience through available seating and VIP experience upgrades, but also allows us to increase revenue while receiving insights to help us get to know our fans even better. Additionally, the partnership provides a platform for other partners to get involved to reach passionate fans through sponsored upgrades, VIP experiences and other amenities they can provide.”