Triton Digital Receives Compliance Certification From The Trustworthy Accountability Group
September 8, 2015 at 6:05 AM (PT)
TRITON DIGITAL has been named to the list of advertising technology companies certified by the TRUSTWORTHY ACCOUNTABILITY GROUP's "Inventory Quality Guidelines 2.0" initiative. IQG is a voluntary, self-regulatory program that supports the development of common standards to provide greater transparency and better brand safety throughout the digital advertising supply chain.
“IQG certification is an important contributor to increasing both trust and demand within the advertising industry,” said TRITON DIGITAL SVP/GM BENJAMIN MASSE. “We are committed to reassuring publishers and advertisers alike that all audio advertising inventory transactions within a2x are 100% compliant with IQG guidelines.”
“TRITON’s enthusiasm and commitment to quality assurance was clear from the onset of the certification process,” said TRUSTWORTHY ACCOUNTABILITY GROUP CEO MIKE ZANEIS. We are thrilled to have one of the biggest players in the audio industry not only opt into this certification but have a third party validate their compliance, making buying audio advertising inventory even easier and more trustworthy.”