WKHI/Salisbury-Ocean City Flips To Country As 'Your Country K107-7'
September 8, 2015 at 6:42 AM (PT)
ADAMS RADIO GROUP has flipped Classic Rock WKHI (BIG CLASSIC ROCK 107.7)/SALISBURY-OCEAN CITY, MD to Country as “YOUR COUNTRY K 107-7 FM.” Market Manager PHIL LOCASCIO said, “Our research shows listeners in the area want a country radio station that won’t overload them with commercials. We’ve quadrupled the power on WKHI-FM, blanketing the entire region with signal coverage as good or better than the older country competitor. We’re proving our commitment to play the most country music by kicking off The All New 'YOUR COUNTRY K107-7' with an incredible 50,000 country songs in a row!”
The station is adding the syndicated "AMERICA'S MORNING SHOW" with BLAIR GARNER, "NASH NIGHTS LIVE," "KICKIN' IT WITH KIX BROOKS," and "RED CUP COUNTRY" to debut after the 50,000-song stunt, and will hire a local on-air staff as well. VALLIE-RICHARDS-DONOVAN's KEITH CLARK is consulting.