iHeartMedia Invests in Marketing/Analytics Company Unified
September 11, 2015 at 3:59 AM (PT)
Marketing and analytics company UNIFIED has received $30 million in Series B financing led by iHEARTMEDIA. ADVANCE PUBLICATIONS, UPFRONT VENTURES, and FOUNDRY GROUP also invested in this round of funding, which will be used to accelerate UNIFIED's ongoing development of its data platform and software applications, sales expansion, and entry to new markets. UNIFIED is also increasing its credit facility with SILICON VALLEY BANK to $10 million.
"UNIFIED's success has been driven by an incredible team, a unique vision for the new era of marketing, and a world-class roster of customers and partners," said UNIFIED CEO/co-founder SHELDON OWEN. "This latest round of funding will fuel our next stage of growth as we continue to deliver software that drives CMOs' success."
iHEARTMEDIA Chairman/CEO BOB PITTMAN added, "Data-driven marketing is a top priority for today's CMO, and UNIFIED's software and data platform are revolutionizing the way that marketers truly use data to drive success. We're thrilled to help accelerate their rapid growth."