RAEL Readies 'Relevance II' Results
September 20, 2006 at 8:14 AM (PT)
The results of "RELEVANCE II" -- the newest consumer research from the RADIO AD EFFECTIVENESS LAB and the first study from the series "RADIO AND THE CONSUMER'S MIND: HOW RADIO WORKS" -- will be released next WEDNESDAY (9/27) during ADVERTISING WEEK in NEW YORK.
The study will explore how consumers respond to radio ads in ways that are different from other media, including the Internet. In addition, the study will uncover how to maximize radio's relevance to targeted audiences who embrace the medium as an integral part of their personal lives.
The free session will take place at 11am at BLOOMBERG, 731 Lexington Ave. at 58th St. Seating is limited. To register, visit https://www.rabmarketing.com/nmevents/index.cfm?eventid=2. For questions, contact the RAB's CC GRANT at (212) 681-7212 or email@example.com.