Macquarie Radio Network Joins Triton Digital's a2x
September 16, 2015 at 4:28 PM (PT)
Australian media company MACQUARIE RADIO NETWORK has joined A2X, TRITON DIGITAL's premiere programmatic audio advertising exchange that launched in AUSTRALIA in JUNE 2015. The partnership enables the programmatic purchase of online digital audio inventory available across MACQUARIE’s stations, including 2GB, the #1-rated Talk station, and Easy Listening 2CH.
A2X enables programmatic buying of targeted online and mobile audio inventory for advertisers, enhancing the ability to manage, buy and sell third-party advertising campaigns. The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates rapid and precise transactions, resulting in the highest price for publishers and the greatest efficiency for advertisers.
“We are thrilled to partner with MACQUARIE and include their audio inventory in the exchange,” TRITON DIGITAL Pres./Market Development JOHN ROSSO said. “Their radio stations attract a highly-engaged premium audience, which will add valuable impressions to A2X.”
“We’re always looking for new and innovative ways to monetize our digital audio ad inventory, “MACQUARIE RADIO NETWORK Head of Digital-SYDNEY RICHARD PALMER said. “The ease and efficiency of programmatic buying combined with advanced data targeting made our partnership with TRITON an obvious next step in our monetization strategy.”