Selena Gomez' Revival Event A Hit At L.A.'s Palace Theatre
September 18, 2015 at 4:20 AM (PT)
WEDNESDAY night (9/16) the historic PALACE THEATRE in LOS ANGELES was the place to be for a very special event honoring SELENA GOMEZ and the upcoming release of "Revival," her debut album for INTERSCOPE RECORDS.
SELENA treated a thousand of her biggest fans to a performance, sneak peek of her album REVIVAL, three-hour long meet-and-greet and even featured them in her new music video for "Same Old Love" while premiering it for the first time. Catch a short YOUTUBE clip of the event here.
In less than 24 hours, there were 180,000 mentions of #REVIVALevent, and it became a #1 worldwide Trending Topic on TWITTER.
Fans were encouraged to use TWITTER MIRROR to take photos and send messages to fans around the world. It is the first time the device has been used for fans rather than celebrities. You can check out the photos here.
Throughout the night, there was a live TWITTER MEDIA WALL inside the venue, featuring fan content from around the world by those who attended and those who didn’t, as they chronicled the night’s events.
The singer joined SNAPCHAT last night as @SelenaGomez, snapping four different pieces of the Revival event story, which had been viewed 250,000 times in less than 12 hours.
Fans entering the theatre were treated to a gallery of 12 fan-created art pieces inspired by the #1 single "Good For You" and hand-selected by SELENA. Fans were entered to win the prints by photographing the art with the SHAZAM VISUAL TAG feature.
In addition to fans, lots of area radio peeps took part in the fun. ALL ACCESS thanks the INTERSCOPE team, BRENDA ROMANO, CHRIS LOPES, MARK NEITER, CHRIS MORADI, BRIAN GRAY and KURT BIERSMITH for inviting us out for a great night of entertainment.