iHeartMedia Rocks The Vote With New Partnership
September 21, 2015 at 4:53 AM (PT)
iHEARTMEDIA has partnered with ROCK THE VOTE to promote increasing youth voter registration and turnout for the 2016 presidential election. The partnership was announced by RYAN SEACREST at the iHEARTRADIO MUSIC FESTIVAL this weekend and will involve a 14-month "Voting is the Party" campaign, launching for TUESDAY's National Voter Registration Day.
"We want iHEARTMEDIA to be a driving force during this cycle, not only in helping to spur new voter registrations but in supporting existing voter engagement, and our primary goal for 2016 is a surge in turnout on Election Day," said iHEARTMEDIA Chairman and CEO BOB PITTMAN. "iHEARTMEDIA provides true national reach and is made up of a number of diverse communities, just like AMERICA, across every format -- from Top 40, hip-hop and country to classic rock, Spanish and news talk -- and with ROCK THE VOTE we will host conversations with voters to explore issues important to them."
"Since 1992 ROCK THE VOTE has mobilized millions of young people across America to make their voices heard at the voting booth. At iHEARTMEDIA we will engage our 250 million monthly listeners to understand that, regardless of where their political beliefs fall, their most powerful tool is their right to vote," said iHEARTMEDIA President of Entertainment Enterprises JOHN SYKES.
ROCK THE VOTE President ASHLEY SPILLANE said, "It is incredibly exciting for me personally to be working with JOHN and BOB on this important partnership. It was MTV and ROCK THE VOTE's partnership and the iconic PSAs they created in the '90s that helped spark my interest in politics. I am excited for this new partnership, inspired by the passion that founded both MTV and ROCK THE VOTE, to do the same for millions of young voters across the country."