Nielsen Asks Stations To Disclose Audio Path Details, Changes
September 22, 2015 at 3:57 AM (PT)
A message from NIELSEN AUDIO's Station Relations department is asking subscribing stations to disclose changes in their audio paths.
The questions, sent on MONDAY (9/21), ask for "an up-to-date audio flow diagram," and a series of yes/no questions about whether changes have been made in the last two years, any unencoded paths that the stations would like to have encoded, details on any "yes" answers to those questions, and whether the stations' PPM monitors show a green light.
Could the questions be related to NIELSEN's move to counter the use of the VOLTAIR processor by stations seeking an edge -- or a fair shake, depending on one's opinion on the controversial technology -- in PPM measurement? ALL ACCESS reached out to NIELSEN MONDAY and received the following comment:
"NIELSEN sends questionnaires to stations as part of our regular quality process. We’re reaching out now as we are preparing for the rollout of the new, enhanced CBET algorithm which we announced earlier this year."