AdLarge Media, Harris Media, KMG Networks Partner On 'Control Room Pro'
September 28, 2015 at 1:25 PM (PT)
ADLARGE MEDIA and KMG NETWORKS have partnered with HARRIS MEDIA, the producer of CONTROL ROOM PRO, a suite of digital production field and studio tools.
AD LARGE MEDIA will lead the national advertising sales effort, while KMG NETWORKS will spearhead radio station distribution.
“Most of the new digital and mobile programs for broadcast radio are consumer-facing,” observed HARRIS MEDIA founder LEE HARRIS. “We focused on the development of cutting-edge newsroom and radio station field tools that expedite the gathering of news-related material for anchors and streamlined the field reporting process.”
Added KMG founder/CEO GARY KRANTZ, “CONTROL ROOM PRO tools already are proven winners in the News/Talk marketplace, including top stations like WINS-A/NEW YORK, WCBS-A/NEW YORK and KYW-A/PHILADELPHIA. News/Talk stations have a high overhead on field equipment and in-studio production programs. These digital products fill a clear marketplace need by increasing productivity and decreasing equipment and production library costs. Radio station affiliates will experience positive bottom line results. We see a big opportunity for sports and music stations as well” Krantz added.
“CONTROL ROOMPRO has revolutionized the live reporting and broadcast studio experience,” added ADLARGE MEDIA VP Business Development FRANK DeSANTIS. “The national distribution of these digital and mobile must-have programs will deliver great heritage stations and major markets to our advertisers.”