Report: Apple Music Increases Ad Load In Wake Of Subscription Launch
October 5, 2015 at 12:57 PM (PT)
APPLE doesn't want you to know it, but there is a freemium option, according to a report on Internet ad load spending just issued by XAPPMEDIA.
The information comes in the wake of APPLE's initial three-month free trial coming to an end and subscribers forced to ante up with their credit cards.
The APPLE MUSIC AD LOAD REPORT compares data from iTUNES RADIO in the six months leading up to the APPLE MUSIC launch with two months of post-launch data and Internet radio industry averages.
Some of the key findings include:
-- APPLE MUSIC's ad load is close to the industry average for Q2 and Q3
-- Ad load from MAY through AUGUST was much higher than JANUARY-APRIL
-- APPLE MUSIC has at least six times more artist album promotions for iTUNES downloads than rival services, although it also has big-name advertisers ranging from PEPSI to MASTERCARD
-- The BEATS ONE radio station within APPLE MUSIC also has ads and sponsors
-- APPLE MUSIC runs ads sooner in a listening session than its rivals