Spotify Enters Exclusive Partnership With Katz Radio Group
October 8, 2015 at 7:45 AM (PT)
SPOTIFY has selected KATZ RADIO GROUP as its exclusive audio sales representative for geo-targeted audio sales in the U.S., effective immediately. Beginning with Q4 2015 opportunities, KATZ RADIO GROUP’s digital division, KATZ DIGITAL, will offer SPOTIFY geo-targeted audio solutions to advertisers and agencies nationwide.
“KATZ is the most respected national representation firm in the media business with leadership, audio expertise and access second to none,” said SPOTIFY Global Head of Ad Sales BRIAN BENEDIK. “The addition of KATZ’s digital audio network to the SPOTIFY free monetization effort, will help drive incremental audio revenue and allow our Spotify direct sales team to focus efforts on brand partnerships, network audio and the digital ad community.”
“Adding SPOTIFY to KATZ’s digital audio network only further enhances KATZ’s position as the largest aggregator of audio streams in the marketplace, reaching over 130 million monthly uniques. This new offering makes a compelling audio solution for connecting clients to consumers in an intimate, personal way,” said KATZ RADIO GROUP SVP SCOTT PORRETTI. “Our goal continues to be providing a one-stop destination for agencies, advertisers and our partners streaming audio needs. With SPOTIFY’s strength, specifically across the top 10 U.S. markets, we now have the ability to combine the best of the nation’s broadcast streams with the fastest growing and most socially engaging music service in the marketplace.”