Wally Winning Over Power FM Rockers For WAY-FM/Dallas
October 9, 2015 at 9:13 AM (PT)
WAY MEDIA has successfully launched WAY-FM on its new station, KAWA (89.7)/DALLAS-FT WORTH. Formerly Christian rock station KVRK (POWER FM), the new format began with a stunt of broadcasting the NEWSBOYS’ song "GOD’s Not Dead" 24/7 for 2 days before the official switch to WAY-FM.
According to GM TIM DUKES, "It’s been a whirlwind of activity. The station has been giving away tickets to the STATE FAIR OF TEXAS and the new CD release from DFW’s own GATEWAY WORSHIP, with the promise to hand deliver the prizes within 89.7 minutes of a listener winning. All four counties of the metro have been well represented with a good mix of geographically diverse cities, basically it overlays with our signal strength... not to anyone's surprise.
"We are getting so many compliments on the air staff, especially WALLY. It seems that the former POWER FM rockers who've hung around for WAY-FM are intrigued by our authenticity & entertainment value. And they love the fact that they are getting their prizes delivered to their home or office the same day they win them! It's not easy to execute, but worth it!"