Steve Goldstein: 'Mobile Is Eating The World'
October 13, 2015 at 5:01 AM (PT)
AMPLIFI MEDIA Founder STEVE GOLDSTEIN takes to his blog to discuss the continued use of mobile media.
In his lastest posting, he writes, "The ascension of mobile continues to impact all media consumption in profound ways. Recently COMSCORE released some interesting data on the growth of podcasting among Millennials. Four in 10 are listening via smartphone apps monthly. It says a lot about podcasting just to see it included in the survey."
GOLDSTEIN concludes, "Mobile is 'eating the world' and in the process rapidly changing habits and choices for millenial audio consumers. This is an enormously positive trend for podcast listening."
You can find the entire COMSCORE 2015 U.S. Mobile App report here.