ReverbNation's Curation Capability Benefits Music Festivals, Tours, Sporting Events
October 13, 2015 at 12:08 PM (PT)
REVERBNATION revealed that it has become an important curation asset for a number of globally known music festivals, tours and sporting events, all who have tapped into the company's capability to find great bands to fill performance slots. MILWAUKEE's multi-day SUMMERFEST, HARD ROCK RISING and the SPECIAL OLYMPICS, among others, have all employed the company's curation platform to find the top bands to perform at these globally recognized events.
"The quality of bands our entertainment buyers were able to secure through our relationship with REVERBNATION was extraordinary this SUMMER," stated SUMMERFEST Chief Marketing Officer JOHN BOLER. "We're looking forward to mining their incredible catalog of artists again next year to find great new bands to perform at SUMMERFEST 2016, which will feature over 800 performers and host approximately 900,000 fans."
REVERBNATION leveraged its curation platform for HARD ROCK RISING's worldwide search for emerging artists. Nearly 13,000 bands from all over the world participated and six finalists recently travelled to BARCELONA to compete for a slot to perform on the global festival stage. MINNEAPOLIS-based ENEMY PLANES, who have been REVERBNATION members since 2007, won the coveted performance slot, appearing in front of the tens of thousands of music fans assembled at that city's PARC DEL FORUM last JULY.
REVERBNATION also supplied more than 65 bands for the 46-day SPECIAL OLYMPICS UNIFIED RELAY ACROSS AMERICA, which incorporated all 50 states.
"We ingest a tremendous amount of original music from new bands each month, and our curation-at-scale platform has enabled us to review this music to find the most promising bands for these career building opportunities," said REVERBNATION Chief Creative Officer/Head Of A&R SIMON PERRY. "The industry is beginning to see REVERBNATION as an important, cost-effective source to identify many of the best emerging artists, and that's a huge validation of what we've been working towards at this company for several years."
REVERBNATION's proprietary three-tiered curation platform is part big data, part human. Near the top of the curation pyramid sit ten music experts, Senior Curators based in major markets around the U.S. These tastemakers already have successful careers in the entertainment industry - when they're not discovering promising new artists at REVERBNATION, they are holding down gigs as music journalists, DJs, producers, managers and television producers.
REVERBNATION's curation platform powers the company's CONNECT program, an artist development incubator introduced earlier this year. Many of the most promising artists can be heard on its brand-new mobile app, ECHOMUSIC, which was launched globally earlier this SUMMER, and is available now for free in the GOOGLE PLAY store and in the iTUNES App store.