ReverbNation Introduces 'The Watch List' For New Artists, INgrooves To Distribute, Market
October 15, 2015 at 12:17 PM (PT)
REVERBNATION has launched THE WATCH LIST, a monthly singles series featuring the most promising artists in its robust community. The debut installment will feature "What Are You Waiting For" by VIENNA, an 18-year-old NASHVILLE-based singer/songwriter. THE WATCH LIST will be a multi-media initiative leveraging REVERBNATION's substantial online audience, featuring a broad array of audio and visual assets around both the artist and the program itself.
VIENNA's debut single was unveiled today on TheFADERcom and can be heard here. The track will be available beginning NOVEMBER 3rd with digital retailers and, like the subsequent offerings in the series, will be distributed and marketed to retailers by INGROOVES.
Artists are selected for THE WATCH LIST via REVERBNATION's proprietary curation-at-scale capability which enables the company to sift through hundreds of thousands of new songs a month to find standout tracks, utilizing a combination of proprietary data and a three-tiered review system, led by music experts in every genre to identify the best tracks in the company's extensive existing catalog, as well as from the multitude of new artists that join the site every month. The very best of those artists are offered a place in its artist development incubator, REVERBNATION CONNECT.
"Our curation-at-scale capability enables us to identify the best emerging artists at the very beginning of their careers," said REVERBNATION Chief Creative Officer/Head Of A&R SIMON PERRY. "THE WATCH LIST is the ultimate expression of commitment to get behind some of the very best artists on REVERBNATION, help them to grow their fan base, and ultimately bring them to the attention of the wider music industry. We feel confident that all of our WATCH LIST artists will enjoy meaningful exposure as a result of this program, particularly as it's supported by our ability to harness its global audience."
REVERBNATION music executives helped select material and oversaw production of VIENNA's release - her track was recorded at THE END in BROOKLYN and SOUTHERN GROUND in NASHVILLE. The single will be supported by a comprehensive marketing plan which includes a full page ad in The FADER, social media and publicity support, as well as retail marketing support from INGROOVES.
"I'm so excited to be the first artist in THE WATCH LIST series," said VIENNA. "Working in the recording studio, doing a photo session, shooting interviews and a music video have all been incredible experiences. Since being selected to be a part of the REVERBNATION CONNECT program it's been an amazing ride, and I can't wait for everyone to see and hear what we've done together."