DefDisco Announces Brand Partnership Phase
October 21, 2015 at 11:48 AM (PT)
Hot on the heels of debuting in the U.S. and U.K. last year, DEFDISCO, with offices in both SHEFFIELD, U.K. and DALLAS, has announced the brand partnership phase of the record label and FRENCH advertising agency BETC, owned by HAVAS.
Veteran electronic producers CLIFF SIMMS and BARRY GILBEY will now be joined by partners and branding specialists JUSTIN WILLIAMS and PAUL HERRON for the next phase of the launch
DEFDISCO has already seen huge growth with their signings of hip-hop heavyweights PUBLIC ENEMY, ex ARCTIC MONKEY ANDY NICHOLSON's CARD GANG imprint, former EMI band LOVESTARRS, TEXAS singer/songwriter KAELA SINCLAIR and leading DALLAS hip-hop scene producer ISH D.
Explained label head GILBEY: “We wanted to wait until we had something great to offer before starting the brand content conversation, and can now boast global sync representation from LIP SYNC AND MINT, a PR relationship with OUTPOST MEDIA, and fresh music from our own artists and imprint labels coming out now and in 2016."
VP/Creative Services SIMMS sees DEFDISCO’s approach as the future of the music industry: “Now that we are a producer, publisher, creative deliverer and audience generator all rolled into one, we are actively looking for strategic partners...judging by the approaches investors are already taking with us, both the music and advertising world appear to be taking note.”
WILLIAMS and HERRON bring a combined 40 years of global advertising and brand agency experience in FMCG, retail, media and leisure brands. HERRON, who will be heading up the brand partnership team, explains that the goal from the beginning was to take a holistic approach by bringing music and brands together under one roof. “We always believed a 21st century record label should be set up for the way things work now: music, sync and brand. Our artists are looking for opportunities beyond the traditional to deliver their music, while brands are looking for new ways to build and develop their audience credibility.”