Entercom Launches Urban 96.3 The Block/Greenville, SC
October 21, 2015 at 2:47 PM (PT)
ENTERCOM has flipped its FM translator W242BX and the HD2 channel of WFBC-F/GREENVILLE, SC to Urban as 96.3 THE BLOCK after stunting with Country and Adult Hits formats over the past two weeks. The new format launched TODAY (10/21) with a 10,000-song commercial free stunt; the syndicated STEVE HARVEY show joins the lineup on NOVEMBER 2nd.
“We have high expectations for 96.3 THE BLOCK," Market Manager STEVE SINICROPI said. "Until now, there have been limited choices for radio serving African-Americans in the UPSTATE. The ratings decline of stations serving this market makes it a great time to launch 96.3 THE BLOCK. With superstar STEVE HARVEY in the morning, fewer commercials, and better music, we expect 96.3 THE BLOCK to be a big hit. 96.3 THE BLOCK will be very active with community partners, will bring better programming, and a new choice to the UPSTATE. Adding 96.3 THE BLOCK to our portfolio gives us seven radio stations and the ability to reach virtually any audience in the UPSTATE.”
HARVEY said, “I couldn’t be more excited to launch in GREENVILLE, and I truly feel blessed to be a part of the New 96.3 THE BLOCK and the ENTERCOM/GREENVILLE family.”