Triton Digital To Provide Digital Audio Metrics For iHeartMedia
October 22, 2015 at 1:10 PM (PT)
TRITON DIGITAL's "WEBCAST METRICS LOCAL," a market-specific version of TRITON's national WEBCAST METRICS audience measurement platform, will now provide digital audio metrics for iHEARTMEDIA.
“WEBCAST METRICS is the trusted standard for streaming audio advertising transactions,” said iHEARTMEDIA Pres./Research and Insights RADHA SUBRAMANYAM. “This new reporting will showcase iHEARTMEDIA’s digital scale at both the national and local market levels, and we believe it will have a positive impact on our ability to more fully monetize our streams.”
TRITON DIGITAL President/CEO NEAL SCHORE told ALL ACCESS, "WEBCAST METRICS provides broadcasters and advertisers a standard for digital audio measurement. We are excited to provide iHEARTMEDIA, and all subscribing publishers, our WEBCAST METRICS LOCAL services to support their rapidly expanding opportunity to monetize their growing digital audience.
"The media buying community -- including traditional, digital, mobile and programmatic buyers -- have access to unified and accountable (no samples or panels) digital metrics to simply execute digital audio campaigns.
"As the digital marketplace continues to expand and grow, generating revenue for digital audiences becomes an increasingly important part of a broadcasters revenue mix."
“We are pleased to be measuring and reporting on iHEARTMEDIA streaming audiences,” said WEBCAST METRICS CCO/GM Measurement & Analytics ROB FAVRE. “The addition of this preeminent media company’s streaming audiences to WEBCAST METRICS LOCAL reports will give media planners and buyers better insight into the rapidly growing online audio audience.”