Who Should Be In My Library Test? Asks Coleman Insights
October 22, 2015 at 7:11 AM (PT)
COLEMAN INSIGHTS recently introduced the FACT360 Strategic Music Test. The company describes FACT360 as an, "online music testing done right through the latest sampling techniques and data collection capabilities, and includes the same benefits that COLEMAN INSIGHTS has provided through its FACT Strategic Music Tests for more than 20 years. These benefits help radio stations build the most appealing and strategically on-target libraries possible."
VP SAM MILKMAN writes on the company blog, "In the spirit of our FACT360 launch, we’d like to present the second in a series of five blogs authored by COLEMAN INSIGHTS executives covering important considerations about music testing and music strategy. This blog ... addresses how to assemble the right sample for your next library test."
"There is an old saying about market research, 'Garbage in, garbage out,'" continues MILKMAN. "It means that a study that is not designed correctly -- including, among other things, employing a sample that does not represent the population you are trying to measure -- will produce results that could lead to the wrong conclusions. One thing I learned when working in programming at Z100/NEW YORK, K-ROCK/NEW YORK and WMMR/PHILADELPHIA that has been reaffirmed since joining COLEMAN INSIGHTS is how vitally important it is to make sure the 'right' people participate in your station’s library test. The specifics of who should be in your next test are highly customized for each station, but I will share a few basic rules of thumb that any station conducting library testing should follow." Check out the full post here.