Focus 360 Inks Entercom For Its Programmatic Networks
October 26, 2015 at 6:32 AM (PT)
FOCUS 360 has signed up 119 ENTERCOM stations for its JELLI-based programmatic networks. The stations include 38 in the top 25 markets and cover 27 markets overall.
FOCUS 360 CEO PHIL BROWN said, "It’s great to be working with ENTERCOM. ENTERCOM is a forward thinking company that focuses on quality programming, which creates incredible reach and drives ROI for advertisers. We welcome 119 of ENTERCOM’s stations to the FOCUS 360 family."
ENTERCOM VP/Revenue Management GEOFF SPENCER said, “We look forward to partnering with ENVISION and FOCUS 360 and continuing our use of the JELLI platform.”
ENVISION NETWORKS Pres./CEO DANNO WOLKOFF said, "FOCUS 360 and ENTERCOM are smart to be at the forefront of new technology, which helps relieve stress off of the 'back-office' of radio stations, allowing traffic departments to focus on local business; while at the same time giving radio advertisers the accountability and transparency that brands now demand."