Jay Z's Tidal Gets Naming Rights To Barclays Center Theater
October 26, 2015 at 11:40 AM (PT)
JAY Z's high-end streaming company TIDAL is the new sponsor of the theater at BARCLAYS CENTER in BROOKLYN, where last week's gala concert took place.
TIDAL THEATER will offer a new state-of-the-art curtaining system for an intimate theater configuration, with capacity between 4,000 and 6,000 for theatrical performances, concerts, music festivals, boxing events, comedy acts, and other events.
The newly unveiled configuration will also allow guests to have direct floor access to BARCLAYS CENTER’s BILLBOARD LOUNGE amplified by LIGHTPATH and the CALVIN KLEIN COURTSIDE CLUB as well as offer top sightlines from the 40/40 CLUB & RESTAURANT by AMERICAN EXPRESS.
As part of its naming rights agreement, TIDAL will be curating a minimum of eight events annually in the TIDAL THEATER with emerging and established artists.
The announcement comes soon after the spectacular TIDAL X: 1020 AMPLIFIED BY HTC show on OCTOBER 20th at BARCLAYS CENTER, which included performances by JAY Z, BEYONCE and NICKI MINAJ, among others, and was featured on ABC’s JIMMY KIMMEL LIVE. Additional major TIDAL events are planned for BARCLAYS CENTER.
“TIDAL’s name is synonymous with exclusive and personalized fan experiences making it a perfect fit for the theater at BARCLAYS CENTER,” said BARCLAYS CENTER CEO BRETT YORMARK. “Our new configuration provides TIDAL THEATER with a special atmosphere that allows us to bring more diverse content and many big nights to BROOKLYN.”
“Our fans clearly love BARCLAYS CENTER as our recent concert proved and we are excited to offer an even more intimate experience through TIDAL THEATER,” said TIDAL SVP Artists And Label Relations TIM RILEY. “We are looking forward to hosting more phenomenal events at BARCLAYS CENTER and in the new TIDAL THEATER.”
Upcoming shows for TIDAL THEATER will be announced soon.